The Prince Albert Daily Herald
John Morash - Publisher
Perry Bergson - Editor
No faxes please
Tyler Clarke - Reporter
Phone: 764-4276 Ext 243
Matt Gardner - Reporter
Phone: 764-4276 Ext 249
Jodi Schellenberg - Reporter
Phone: 764-4276 Ext 248
Andrew Schopp - Sports reporter
Phone: 764-4276 Ext 244
Mitzi Munro - Advertising Manager
Megan Munro - Marketing Executive
Phone: 306-764-4276 Ext 228
Ashley Gee - Marketing Executive
Phone: 306-764-4276 Ext 239
Meghan (Mac) MacFarlane - Marketing Executive
Phone: 306-764-4276 Ext 237
Taras Kachkowski - Marketing Executive
Phone: 306-764-4276 Ext 240
Shaina Ledoux- Digital Marketing Executive
Phone: 306-764-4276 Ext 252
Piyush Barad - Classifieds
Phone: 764-4276 Ext 236
Candi Hansen - Accounting Clerk
Phone: 764-4276 Ext 224
Lorraine Brassard - Circulation Manager
Terry Munro - IT/Web Site Coordinator
For more than 116 years, the Daily Herald has served Prince Albert through changing times. The Herald traces its roots to the Prince Albert Advocate, which was begun in 1894 as one of several weekly newspapers serving the community at that time.
In 1911, W.F. Herman, who later served as publisher of the Windsor Daily Star in Ontario, bought the Herald and made the switch to a daily newspaper. In one of the ironies of history, the exact date on which the Herald was first published as a daily has been lost.
Old files of the original issues were destroyed, reported the Herald in a special edition marking 25 years as a daily. Thus the “medium of record” for Prince Albert has incomplete records for itself.
The Herald has occupied various homes in the city including the Ross Block on River Street, a Presbyterian Church on 11th Street, the building now known as Karcher Apartments on 11th Street West and the present location, 30 10th St. E. Along with varied locations, the Herald has used a variety of technologies to gather, print and distribute the news for Prince Albert. From the earliest days when type was laboriously set to today’s up-to-date computer systems, the newspaper has progressed with the times.
The most recent change, accomplished during 1996, was a switch from a 1980s computer system to a MacIntosh system. Under the previous system, copy was written, edited and headlines written on the computer system. Then production staff would typeset the material, printing it out from a typesetter. The strips of text and headlines were then pieced together on a waxed sheet, fitting them in with the advertisements — created by the same sort of process — and photographs. When the page is complete, a negative is shot and that is then used to create the metal plate that carries the image on the press.
Under the new system, an editor can design an entire page while sitting at the computer screen. The text is moved from one file to another and the type style can be changed at the push of a button. The elements of the page — advertisements, photos, graphics and text — can be arranged and rearranged until the best design is achieved. Then, when all is in place for a page, it can be printed directly onto a negative. With one step of the process deleted, the image is crisper and cleaner, offering readers a newspaper that is more attractive and easier to read. The new Mac system offers Herald staff a chance to create a product that is of higher quality than ever before.
Along with this technological change, come others. In the first days of the Herald as a daily, the news service came via telegraph wires. Today, the news is transmitted by satellite. Advertisements are sent by e-mail. Photos can be sent and received from other newspapers in digital form, reshaped to suit local needs, and may never see paper until the press runs. The fax machine works constantly. Calls can be recorded on voice mail. And technology is only a part of the change the Herald has seen in recent years.
In October 1995, the Herald moved from being a part of the Thomson newspaper chain to being a part of Hollinger newspapers. Under Thomson, the Herald was linked to the Moose Jaw Times-Herald and the Swift Current Booster in Saskatchewan.
Later, Hollinger acquired these three papers, which was followed by the purchase of the Regina Leader-Post and the Saskatoon StarPhoenix.
In the summer of 2002, the Daily Herald, the Moose Jaw Times-Herald and Swift Current Booster, along with the Saskatoon-based printer Ad Ventures, were purchased by Transcontinental, a Quebec-based printer-publisher.
Over the years, the role of the local newspaper has stayed that of the primary news source for the people of the city. Our pages are a mirror of Prince Albert: good news or bad, accomplishments or tragedies, opinions and ideas, with our city as the focus.
And, there are aspects of the newspaper business that remain the same, regardless of the decade. The ability of reporters to gather facts and give them meaning for the reader, the ability of advertisers to tell their story to would-be buyers, the daily hum of the press, and the carrier who faithfully delivers the newspaper to your door are constants that will carry on.
For more than 110 years, and far into the future, the Herald will be here for Prince Albert readers.