Random acts of kindness performed by Telus

Jodi Schellenberg
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There are a couple of guys in purple shirts up to some good in the neighbourhood.

Two Telus representatives, Jonathan Jones and Kenn Bell, are spending a few days in Prince Albert as part of the company’s Acts of Caring program.

“What it is is we are focusing our marketing dollars on giving back to the community,” Jones explained.

During the week, the two are doing random acts of kindness in different locations, such as coffee shop buyouts, helping people carry and unload groceries and doing volunteer work with Parks and Trails.

“It is a different charity in each venue or each market we go to, which is pretty neat,” Jones said.

“You immediately see the reaction from the customers,” Bell added. “We were just over at a local business coffee shop, Dr. Java’s Coffee House. People aren’t accustomed to it being paid forward, so you are on that receiving end of an act of care. People generally absorb that and help pay it forward.”

The company wants to give back to the communities it serves, instead of spending the marketing money on high profile ads and billboards.

“There is not much that separates Telecom companies (so) what can differentiate a telecom company?” Jones said. “Instead of making another commercial or focusing marketing dollars on billboards, we have this awesome event marketing. We are planning on giving back as much as we can to our customers and anyone in the community really and just say thanks.”

“Like Jon was saying, it is not about data, it is not about phones, it is not about what is the latest phone that is actually on the market -- it is about the community,” Bell added.

They will also be showing their support of long-term customers, delivering a gift box to their top 100 customers to say thank you “for being a great customer.”

Both the men hope the campaign will rub off in the communities they visit, making residents carry on the random acts of kindness.

“As we roll through P.A. doing these random acts of caring, as Jon eluded to, that we can create enough buzz, get enough people talking about the community, the acts of caring and hopefully leave a ripple effect in the community,” Bell said. “People can actually help pay it forward (in the future) because we are only here for a couple more days.”

They don’t mind being stopped on the street if people notice them around the city.

“If you happen to see us in the purple shirts that say, ‘Telus #actsofcaring’, or even our vehicle is around, don’t be afraid to stop us and say hello, we might have something nice for you,” Jones said.

They have enjoyed their time in Prince Albert so far and will be continuing the mission with another coffee shop buyout Thursday morning at Dr. Java’s and a wrap-up free barbecue on Saturday at the Telus store, next to Boston Pizza, from 11 a.m. to 2 p.m.

“We love it here -- the people here have been amazing so we hope to continue to meet more people and do great things while we are here,” Bell said. “Come out to the barbecue because that is what it is all about. … There is nothing more important than actually bringing people together and that is what Telus wants to do.”

Organizations: Telus, Coffee House, Boston Pizza

Geographic location: Prince Albert

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Recent comments

  • anne
    August 14, 2014 - 20:56

    how do we get to post something in order to get five dollars for the meewasin valley authority? thanks again for the free coffee and slice yesterday. good luck the rest of the way