Digital subscription plan to launch June 19

Staff ~ The Prince Albert Daily Herald
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The Prince Albert Daily Herald begins a new chapter in the delivery of news to the city on Thursday.

Beginning on June 19, the Daily Herald’s website at www.paherald.sk.ca will be launching its new digital subscription plan using a metered access system.

Subscribers to the Daily Herald will continue to have complete access to the city’s leading news source across all platforms -- paper, E-edition and the website.

The “all access pass” will give subscribers unrestricted website usage, moving them past the metered controls.

Non-subscribers will be able to enjoy up to six articles, videos or photos per month. To continue reading breaking news, in-depth stories, opinion pieces, videos, photo galleries and reader comments, non-subscribers will be invited to become digital subscribers.

The web-only subscription will be offered at .99 cents for the first month, and will be renewed automatically at a rate of $12.90 per month.

John Morash, publisher of the Daily Herald, said throughout its 103-year history, the newspaper has continuously change to remain relevant to its many readers.

“Great news coverage is a costly thing to produce,” Morash said. “We had to rethink our online approach because that business model was simply not sustainable.”

The Daily Herald joins a long list of newspapers in Canada and the United States in establishing a metered access system and launching digital subscription plans.

That list includes some of the most prestigious newspaper in North America, including the Globe and Mail, National Post, Ottawa Citizen, New York Times and L.A. Times.

The Daily Herald’s strong writing is complemented with the city’s best news photography along with videos, blogs and many other offerings on the website.

“Hardware stores don’t give away hammers and we’re no different,” managing editor Perry Bergson said. “The industry has moved in this direction in recent years. It’s the cost of being the city’s best news provider. It’s a nice bonus that our loyal readers and subscribers won’t be paying anything extra when we move to a metered website.”

Subscribers can go to www.paherald.sk.ca and click on the “Press +” icon to activate a website subscription on or after June 19.

Subscribers can then enjoy the Daily Herald whenever it works for them; in print, with the E-edition, or on the website, whether it be desktop or mobile.

Morash says it’s an important step forward.

“We believe metered access will allow us to continue delivering the news coverage you’ve come to expect from us and to invest in the future of quality journalism in Prince Albert.”

Organizations: Daily Herald, Globe and Mail, National Post Ottawa Citizen New York Times L.A. Times

Geographic location: Canada, United States, North America Prince Albert

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