Best of P.A. an instant hit with readers, merchants

Staff ~ The Prince Albert Daily Herald
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Prince Albert Daily Herald publisher John Morash draws the winning name from the thousands of entries in the first Best of P.A. contest recently. He is flanked by advertising director Mitzi Munro, IT director Terry Munro, advertising representative Taras Kachkowski and digital specialist Shaina Ledoux.

A blizzard of entries has greeted the first Best Of P.A. contest.

The Prince Albert Daily Herald introduced the contest in August. Local consumers were able to vote on their favourite entry in 120 categories, featuring everything from the best breakfast to the best garden centre.

Daily Herald and Rural Roots publisher John Morash says it has been a popular new way to celebrate Prince Albert’s many entrepreneurs.

“I was really surprised at how quickly this was embraced,” Morash said. “I thought that this was a program that would take years to build but people jumped on board right away. We had literally thousands of entries and the business owners were very excited. They’ve been wanting to have something like this to celebrate and show their hard work. They’re very competitive here in Prince Albert; they want to win.”

In all, 13,672 votes were cast.

The 120 categories were broken down into best entertainment and restaurants, best services, best retail, best locally owned and best lifestyles.

The template for the awards was borrowed from a B.C. newspaper. Based on the participation and feedback in Prince Albert, it will be more specifically tailored to the P.A. market next year.

“The Best of PA is designed around bringing out the best that P.A. businesses have to offer,” Morash said. “What we want to do is make these awards a readers’ choice type thing. We want to highlight the best of the businesses in Prince Albert and recognize them for their hard work.”

The Daily Herald will present the awards to the winners on Oct. 16 at the newly renovated Multicultural Council Centre.

The winner of a $1,000 shopping spree will also be in attendance. The gift certificates that the winner will receive is based upon some of the votes that person indicated on their ballot.

A complete list of award winners will be released in a special supplement that will come out on Oct. 17 and will be delivered to every home in Prince Albert. Additional copies will be available at the Daily Herald and the chamber of commerce.

“It was done to highlight our strengths and to build on that,” Morash said. “We want to see people try and win this competition year after year, to elevate the level of their service. An award like this on the wall of a business in Prince Albert is a recognition from their customers and our readers that they think they’re doing a good job. I think that’s a good endorsement.

“When you go to a business and see a Best of P.A. award on the wall, you know you’re in a place where they’re doing it right.”

Organizations: Daily Herald, Multicultural Council Centre

Geographic location: Prince Albert, B.C.

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