PA's Sunkist Kid

Keely
Keely Dakin
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Mom and son teamed up and won a Sunkist video contest and a trip to Anaheim.

PA’s Sunkist Kid is the only child from Saskatchewan to be featured on boxes of oranges.  Kohl Stene and his mother, Carrie Stene team teamed up and made the wining video that won them the contest along with five other youths from Western Canada. Their win included a trip for two to Anaheim and the photo that was used on the orange boxes. Said boxes are now on display in Safeway. Herald photo by KJ Dakin

“People who watched it voted on it. The top six got to go to Anaheim and got to take a photo-shoot,” Kohl Stene, 13, said.

They also won $500 in spending money and $500 to spend at Sport Chek.

“I like oranges and I like hockey and I wanted to win that trip, I guess, and to be on a box of oranges,” he said.

Last March Carrie Stene was browsing through a flyer when she found an ad for a Sunkist contest.

“I was just reading the Safeway flyer one day and I saw the Sunkist oranges sale box and it said ‘enter a video’ -- I went online and there weren’t too many videos yet … so I said, ‘hey why don’t we think of something and put it together,’” Carrie said.

“We jumped at the opportunity to do something like that together,” she said.

The rules were simple. Basically the child had to be less than 12 years of age and they had to include hockey and oranges and a blurb about why they are a Sunkist All Star.

“The video had to be titled why you think you’re a Sunkist All Star,” Carrie said.

So, Kohl, who was then 12, and Carrie took to the last vestiges of ice in March at the Crescent Acres ice rink.

“There wasn’t much ice left in the beginning of March when we were trying ot find ice to do this,” She recalled.

“We found some parts that weren’t too slushy,” she said.

“We had to incorporate the oranges and hockey in some way and this is what we came up with together,” Carrie said.

“I was thinking to … shoot pucks around and oranges and say some phrases about oranges and hockey and skate around and do some cool stuff with oranges,” Kohl said.

“I shot some oranges around and then I grabbed an orange and said, ‘I traded in all my pucks for oranges cause I’m a Sunkist All Star,’” Kohl said.

He thinks getting creative by using oranges as pucks in his video is what won him the prize.

“I thought it was cause it was really creative and no one really had that same video submission like mine,” Kohl said.

“He was the only one that submitted a video that was actually on ice with hockey and oranges,” Carrie added.

Carrie printed off a Sunkist logo and they tapped it to his jersey for the shoot.

Making the video only took about 20 minutes and she did the entire shoot with her phone.

Kohl enjoyed the creation process as well and thinks he may explore it further.

“I’d like to try that (making a video) again sometime maybe,” Kohl said.

Being on a box of oranges is a novelty they are enjoying.

“You never think you know anybody that’s on advertising, so it is kind of neat,” Carrie said.

They went to Anaheim in July of last year for the shoot and a mini-vacation.

The photo-shoot in Anaheim was a high point for both of them.

“Seeing him working with a professional photographer, advertising company, was a proud moment,” Carrie said.

Kohl is the only winner from Saskatchewan. All six winners came from Western Canada.

The Sunkist boxes are now sporting the smiling faces of Kohl and five other Canadian youngsters.  

 

Organizations: Sunkist, Safeway

Geographic location: Anaheim, Saskatchewan, Western Canada

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