Hospital staff and family rocked out PA Call-Day Style to promote the seventh annual GIVE a Little Life Day.
They created a quirky video to promote the GIVE a Little Life Day. The video is called PA Call-Day Style and is a spoof on the music video Gangnam Style that has gone viral online as well as in clubs around the world.
© Curtesy of Victoria Foundation
Hospital staff and their families have created a quirky video to promote the GIVE a Little Life Day, which will be happening on December 7. The video is called PA Call-Day Style and is a spoof on the music video that has gone viral online as well as in clubs around the world. GIVE a Little Life Day is a 12-hour radiothon to raise money for the Victoria Hospital Foundation. To see the video go to www.helpthevic.ca
GIVE a Little Life Day is an annual 12-hour radiothon that raises money for the Victoria Hospital Foundation.
“The video is part of an awareness tool that the staff came up with … it’s to raise awareness and funds for an annual fundraising thing that we do once a year,” said Rob Dalziel, executive director of the Victoria Hospital Foundation.
“They came up with this idea of a dance video and we had a lot of fun putting it together.”
Dalziel is pretty happy with the public’s response to the video so far.
“I looked at it this morning, it was early this morning and I think it was just two hits short of 2,000 hits and it’s only been on for 24 hours, so yeah, we’re having some fun with it.”
A swath of staff scrubbed in to create this year’s video.
“We had about 70 members of the staff -- some doctors in there -- some local community high profile characters that we invited to do a cameo appearance,” Dalziel said.
“It’s kind of a goofy thing, it was all done in fun,” he said.
This year the funds raised by the radiothon will go towards replacing two medical laboratory test analyzers.
Those testers work 24 hours a day, every day. While only seven years old those two machines conduct more than1 million tests per year.
“And that volume is growing every day,” he said.
Each one costs $250,000.
“These machines are at the core, are at the hub of health care. If you go to the doctor, what’s the first or the second thing the doctor says to you? ‘Well we’re gonna have to do some tests,’ and all of those tests go to the same place, the lab at the hospital,” Dalziel said.
“The lab is fundamental.”
The annual awareness video seems to be gaining traction within the hospital.
“One of the most interesting things is that every year more and more staff are getting involved,” said Dalziel.
“I looked at it this morning, it was early this morning and I think it was just two hits short of 2,000 hits and it’s only been on for 24 hours, so yeah, we’re having some fun with it.” Rob Dalziel
“More and more staff see the power of when people choose to donate to the hospital and they get the equipment to do their job and ultimately help the patients that use the hospital, they get more involved and more enthusiastic about coming up with creative ways to help us,” he said.
The first one they did was The Pink Glove Dance, which netted the foundation second place across all of North America.
“So we were competing -- little old Prince Albert, with 40,000 people -- with well over a hundred hospitals in Canada and the United States, some in cities with several million people in them and we came in third,” he said.
“To quote Malcolm Jenkins from Canadian Tire, “hey, only two cities in North America beat you,’ and he was right,” Dalziel said.
That netted them $2,500 in prize money, which was then matched by Malcolm Jenkins.
“That money went to breast cancer research,” Dalziel said.
“The staff saw the power of that,” he added.
Last year another video was done in the operating room, because they were raising money for the equipment in there.
The funding was for anesthetic machines, which are used to monitor a patient who is anesthetized.
“The song or the sound track was Waking up is hard to do,” he said and laughed.
“The staff picks it. I stay out of the way,” he said then laughed.
The Give a Little Life radiothon begins at 6 a.m. on Friday, Dec. 7 and runs live all day in the Victoria Hospital’s main lobby until 6 p.m. Donations can be made in person or by calling 763-7421 or 1-800-667-9000 on Dec. 7.
For more information or the see the PA Call-Day Style video go to www.helpthevic.ca