Business heating up for local retailer

Keely Dakin
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Six months ago Vanessa Morin bought the store One Tooth in Prince Albert. One Tooth is a Canadian active-clothing franchise that makes all of its apparel in Vancouver, BC.

Originally from Cumberland House, Morin hails from her First Nations community, although she has lived in Prince Albert for two decades.

Morin is the independent owner of the store. She bought the franchise from another owner and has expanded the array of available styles in her store as well as changing its location.

She says that she is seeing more traffic over the last half a year.

“It’s a lot busier,” Morin said.

“I think it is because of the location,” she added.

Located at 147 15th Street East, One Tooth is several blocks west of its original location near SIAST.

“I’m next door to Fabutan so I get a lot of walk-ins from people who are tanning … it’s one of those shops where you have to have it in mind to go there. You know, destinations shopping,” she said.

She says her clientele varies quite a bit in age.

“It ranges right from teenagers to older folk as well. A lot of people just wear it for casual wear as well. I know it’s called active wear but a lot of people just wear it,” Morin said.

“A lot of people wear the pants shopping, not to work, but after hours. Once you get home and kind of get out of those work close and then relax in the pants,” she said.

The fabric is very, like stretchy. It’s very comfortable and attractive at the same time. It pulls in at the right places and it just looks nice to wear. It gives you that nice bum shape, that flattering figure,” Morin said.

Her sizes range from extra small to extra large, which equates about a size four to a size 14 or 16.

The fabric used is mostly nylon with 13 per cent spandex, making the fabric quite stretchy.

Stylistically it has a strong resemblance to Lululemon Athletica clothing but at a somewhat lower price. Lululemon Athletica is also a Vancouver-based company.

While prices may be more than some want to pay on a pair of casual or work-out pants, those who do like the athletic style of modern yoga pants may find One Tooth’s prices to be very competitive.

“In comparison to Lululemon, I mean, their pants are $100. Our pants are $65,” Morin said.

Lululemon Athletica in Saskatoon lists their prices for pants at anywhere from $98 to $128.

Morin feels that some people may also wish to visit her store to show support for Canadian made products.

“It’s all Canadian … Canadian made,” she said.

Morin says that a lot of people tell her they like to support Canadian made products.

“People like knowing that there is Canadian fabrics, Candian made products,” Morin said.

“Because there’s not a lot. Everything that we get is from you know, China or the States,” she said.

“I love hearing that things are Canadian made rather than all the way from China,” she added.

— KJ Dakin

Organizations: Cumberland House, First Nations, Lululemon Athletica

Geographic location: Prince Albert, SIAST, Saskatoon

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